ABOUT

Founded by Geraldine Hagenbuch, Electrix Design is an international interior design studio with offices in Brazil and New York, working with clients across the globe. Known for our refined global aesthetic and tailored design solutions, Electrix Design is a sought-after partner for residential and commercial projects alike.

From architectural planning to interior decoration, we take a thoughtful approach that seamlessly blends modern style with a deep understanding of each client’s unique needs. The result is sophisticated, functional spaces that feel both personal and purposeful.

Our team is composed of architects, project managers, and design specialists, all with a shared commitment to excellence. Multilingual and diverse, we ensure every project is managed with precision — delivered seamlessly, on schedule, and within the expense specification. 

Whether creating elegant private residences or dynamic commercial spaces, we deliver environments that inspire — balancing global sophistication with attention to detail. 

TEAM

  • Geraldine is the visionary founder and CEO of Electrix Design, an international interior design studio creating bespoke interiors for private residences and businesses globally.

    With a BA in Graphic Design from Central Saint Martins and a Masters in Journalism from the London College of Fashion, Geraldine brings a refined, multi-disciplinary perspective to every project.

    Her prior experience leading Product teams at LATAM unicorns Rappi and 99Taxis — driving their growth to multi-billion-dollar valuations — taught her the importance of precision and collaboration. At Electrix Design, she combines cutting-edge technology with a thoughtful approach to crafting spaces that feel quietly luxurious and deeply personal. As a proud mother of twins, Geraldine is no stranger to leading with warmth and intention, nurturing ideas into tangible realities.

  • Eric Lemor leads Electrix Design’s U.S. operations with a rich blend of creativity, organization, and client-centred leadership.

    A Paris-trained culinary professional, with studies at Le Cordon Bleu and Ferrandi, Eric developed a sharp eye for detail and craftsmanship. Transitioning into interior design and home management in 2020, he now applies his passion for precision to the design world.

    Eric’s earlier career as a law firm attorney honed his skills in negotiation, project management, and client relations — expertise he now channels into delivering seamless, high-quality results. Known for his dynamic leadership and meticulous oversight, Eric ensures projects meet both aesthetic and functional requirements. When he isn’t managing projects, Eric explores global culinary traditions and draws inspiration from the transformative potential of well-curated spaces.

  • Gabriela Naves brings over a decade of experience to her role as Architect and Construction Manager at Electrix Design. 

    A graduate of PUC-PR, she has overseen prestigious commercial developments, including shopping centers and airports across Brazil, refining her ability to balance technical coordination with design excellence.

    At Electrix, Gabriela leads the construction process with meticulous attention to detail, ensuring luxurious execution that aligns with the highest standards of quality. Her pursuit of perfection and focus on excellent project management make her an essential part of the team’s success.

  • As Chief Operations Officer, Eloiza oversees Electrix Design’s international operations with a steady hand and a sharp eye for detail.

    With a BA in communications and further studies in Marketing and Project Management at the University of California, Berkeley, Eloiza’s expertise spans vendor sourcing, negotiations, and delivering projects across diverse markets. 

    Fluent in Portuguese, English and Italian, she ensures seamless execution of projects from concept to completion, enhancing client satisfaction with her clear, confident approach. Her ability to combine operational excellence with a passion for design has made her an invaluable leader across the team’s global portfolio.

  • Danilo Ceconi is a Brazilian architect celebrated for his ability to harmonize functionality with elevated design. 

    A graduate of Universidade Presbiteriana Mackenzie, Danilo brings extensive experience in residential and commercial architecture, from thoughtfully planned apartments to dynamic corporate spaces.

    His approach is defined by a commitment to understanding each client’s needs and transforming these ideas into tailored, meaningful environments. With a sharp eye for detail and a focus on creative solutions, Danilo consistently delivers designs that feel both intuitive and refined.

    Danilo believes that the best spaces are those that reflect the client’s lifestyle - thoughtfully executed with care and precision.

  • Denni Giannotti is an accomplished Italian architect with over 15 years of experience in luxury residential, hospitality and retail projects.

    Holding a Masters Degree in Architecture from Politecnico di Milano, Denni’s expertise extends across Italy, the UK, Monaco and Brazil, where he has delivered high-profile projects with unwavering attention to detail.
    Renowned for his precision in fit-out management and bespoke joinery design, Denni seamlessly blends creative vision with technical execution. His ability to balance aesthetics with practical solutions ensures every project is both visually compelling and logistically sound.